The Apprentice showing on BBC 1 by DigiGuide Staff

Picture: Talkback Thames/BBCThe ApprenticeThe Apprentice, showing Wednesday April 22nd on BBC 1 at 9:00pmThe series in which budding entrepreneurs compete to work for Sir Alan Sugar, continues.Almost halfway through the job interview from hell, the candidates must put their creative heads on when they are given the task of launching a brand identity for a new breakfast cereal.They must come up with a name for the cereal, design a distinctive look for the box and shoot a TV ad campaign that will appeal both to children and to health-conscious parents.As Nick and Margaret look on, another candidate will reach the end of the road as Sir Alan tells them "You're fired!". View the full reviewGet a reminder when The Apprentice starts.